5 Reasons Why You Should Outsource Your Seo

Search engine optimisation (SEO) is one of the most important digital marketing techniques for small and medium-sized businesses. Although social media and content marketing can help you connect to your customers on a deeper level, SEO puts your brand in front of new audiences, and helps you to reach out to more potential customers. Below, we’ve rounded up a few reasons why you should consider outsourcing SEO, rather than learning as you go and doing it in house.

  1. SEO is complicated

Perhaps the biggest reason why you should consider outsourcing your SEO to an agency is the complexity and knowledge required to succeed in the world of SEO. Of course, you can read an ebook or watch a video online, but the intricacies are where you’ll find the greatest SEO success and get ahead of your competitors. Decide whether you’ve got the time to learn a new skill.

  1. SEO is ever changing

SEO doesn’t sit still, so if you’re already rushed off of your feet, then the chances are that you won’t want to read an SEO blog every night and experiment with new trends to keep you up to date. SEO is an ever-changing, ever-evolving beast, and that’s why we recommend handing over the responsibility to a company offering SEO for small businesses. That way, you won’t have to worry about falling behind the competition – instead, you can sit back and relax knowing that the latest tried and tested techniques are being implemented on your website.

  1. The tools can be expensive

Although some parts of SEO can be done without any tools, modern SEOs rely on technology such as SEMrush, Majestic, Ahrefs and more. Each of these tools measures in at around $100 a month, and so if you’re on a tight budget, you might struggle to cough up hundreds of dollars just for your SEO efforts. When you work with an agency, you won’t have to worry about these.

  1. SEO agencies know their stuff

If your boiler broke down at work, you’d hire a plumber rather than do it yourself. The same should be said for SEO. Digital agencies offering SEO have years of experience working out the best techniques and putting them into practice, so you should rely on their knowledge and use it to your advantage. If you know that your biggest viral is doing SEO in house, then outsourcing to an award-winning agency with a track-record for success will put your mind at ease.

  1. You can focus on other activities

When you hand over your SEO responsibility to another company, you’ll free up time to work on other marketing activities for your business, like social media and content marketing. Heck, if you were working on SEO in your spare time, outsourcing will give you some quality time back to spend with your friends and family and help you unwind after a stressful working week.

While it’s certainly possible to learn the basics of SEO on your own and do a good job of it, we think that outsourcing makes sense. Whatever you choose to do, good luck with your strategy.

About the Author

Max Greene is the Managing Director of Muffin Marketing, a marketing agency specialising in content marketing, social media marketing, and search engine optimisation.