Search Engine Optimization (SEO) is the mix of art and science that allows one Web site to achieve positions at the top of the search results in major search engines such as Google, MSN and Yahoo – while numerous competitors are vying for the same few top positions.

The economic value to businesses of being in the Top 10 search results on the major search engines has become extraordinary – and the competition to get there (and remain there) is fierce. This is because the Top 10 search results get 90% of search engine traffic, and also because the prestige that comes from appearing there provides unparalleled buyer confidence that this is a reputable and popular company.

While the specific means and techniques of achieving top positions differ from one SEO firm to another, one thing is certain: before investing the efforts and resources to achieve a top position for a particular keyword or set of keywords, it is impossible to know in advance how much time and effort will be required to do so. This is because no one (except the folks running the search engines) knows the ranking differential between one site in the search results and the one above it. A modest SEO investment may be sufficient to leapfrog the next one or two (or 20) sites – or a massive effort may be required. Thus, any SEO firm that commits to achieving a Top 3 or Top 10 position for a new set of keywords ahead of time cannot be trusted. There are a great many SEO firms that will make such promises, but buyer beware: they have many tricks allowing them to make such promises and then prevent their customers from legally invoking their “money-back guarantees.”

Don’t be lured by incredibly low price quotes or unrealistic promises. It is critical to select an experienced, proven, honest firm to handle this vital marketing channel.

We utilize a wide range of sophisticated SEO strategies, some of which are unique to our firm, based on years of research and development. As in any complex system, there are mathematical and statistical approaches that can be used to optimize results. Unlike most other SEO firms, consisting of Webmasters or marketers who learn SEO from other Web sites, our team is led by a professor of mathematics and utilizes highly sophisticated statistical models and mechanisms to deliver first-tier SEO results.