Traffic Generation
In addition to delivering traffic to a client’s Web site via search engines (both SEO and PPC), we specialize in driving targeted traffic directly to the site from other Web-based sources. These efforts involve obtaining highly relevant links from a broad spectrum of online sources.
Related/Industry Sites
From Web sites to portals, directories to blogs, there are places on the Web today where valuable links can be strategically placed to drive traffic to any site in any field. We specialize in scouring the Web to find the ideal locations in which to place links to your site – and then get the links to appear there.
Social Media Marketing
With the rise of social media sites, consumers have become proactive contributors to product branding rather than merely passively receiving communication from marketers. From the middle of 2005 – mid 2007, market share of U.S. visits to the top 20 social media websites has grown from 3% of all U.S. internet visits to over 15.5%, a trend which is continuously on the rise.
Social Media Marketing (SMM) has become an increasingly high profile branch of internet marketing. It is accomplishing this by facilitating contributions to social media networks such as MySpace, Facebook, Bebo, Hi5, Dailymotion; photo and video sites such as YouTube and Flickr; social bookmarking sites like reddit, Digg, del.icio.us, Twitter, Stumbleupon, iLike, Wikipedia, Squidoo; blog indexes like Technorati; and 3D virtual worlds such as Second Life, ActiveWorlds, and Moove.
The goals of an SMM campaign involve building an idea or brand awareness, increasing visibility, encouraging feedback and dialogue. While online communities don't welcome direct sell techniques, an effective SMM campaign requires more finesse and subtlety to execute properly. SMM campaigns must target the community you want to reach with a message that appeals to them and invites contribution. One way of achieving this is by offering authoritative information. SMM is most successful when a contributor takes an active role directing, influencing or suggesting that community members become acquainted with the product or service they are promoting.
We have developed strategies to bring traffic from these types of sites to your own, regardless of the field you are in.
We specialize in the design, creation and distribution of media and “widgets” (cool or useful bits of code provided for free to bloggers and Webmasters for inclusion in their sites) which will appear on third-party Web sites and which will link back to your Web site. Another channel of viral marketing is viral invitation marketing. There are target markets in which these marketing channels are very effective and others in which they are less effective. We can determine the relevance of these strategies to your Web site.
