The Six Habits That Marketers Need to Stop Doing in 2019

When you get into the same routine, you can often develop habits. And, habits are hard to break, particularly the bad ones. If you work within a marketing agency or in-house marketing department, then you will find that 6 bad habits, in particular, are costing hours of productivity and damaging work ethics.

Social Media Overloading

Having an erratic and rushing social media strategy is something that all marketers need to leave behind in 2018. Having a well thought-out and consistent social media strategy with planned content will help companies avoid disseminated posting.

For smaller organizations without a large following, social media posts should be limited to no more than 2 per day across all of their different channels. Too much posting without engagement can have an adverse effect on a brand’s reach and visibility. So, when approaching your social media strategy in 2019, go towards it with the mindset of “quality over quantity” to achieve high levels of growth and engagement.

Not Time Tracking

Time tracking can be painful, but the benefits of tracking how long tasks can take extend far beyond the accounting department. It can be the difference between a stressed-out team and well-oiled project managed machine. Below are the following benefits of time tracking and why you should be doing it.

  • Get help when you need it: When projects are being completed past their deadlines, use data to prove that you need more resources on your team in order to complete additional projects in the time frame desired/required.
  • Accurate estimates: Good historical data on actual time spent will allow you to significantly improve your ability to estimate tasks and projects, and will help you gain credibility on estimates you provide to management and prospective clients.
  • Accurate delivery dates: With accurate estimates, your chances of delivering projects on time increase greatly.
  • Easy re-estimation of current tasks: As you track your time, effort remaining will automatically decrease, thus keeping your schedule accurate and up to date.
  • Estimation of new project start dates: Based on how your current project(s) are tracking, you have much better insight on when you can start something new, and if you need to re-prioritise or reassign work. This is why time tracking is with those within a marketing agency.
  • Make those changes: Seeing where you spent your time will help you identify problematic tasks so that you can adjust accordingly.

Email Spamming

Does your brand use email marketing as a means of communication? Well, we are here to tell you that there is no place for emailing non-subscribers in 2019.

Spamming uninterested customers with outbound marketing techniques like emails is completely ineffective and outdated. And, don’t forget, since The General Data Protection Regulation came into force in May 2018, it is also an illegal practice.

In 2019, those who use email marketing should avoid sending mass emails to a non-segmented audience and focus more on the interested consumers with the aim of converting them into customers.

Not Updating the Skills Toolbox and Using Best Practices

Marketers can get into a cycle and end up using the same tools and best practices over and over again. As marketing and technology is ever-changing, updating your marketing toolbox and best practices is necessary to stay competitive. Here are 6 examples of why it is important.

  1. Promotes A Learning Culture in The Workplace

Best practices are one of the great ways of instigating a learning environment in the workplace. Brands that share best practices through knowledge sharing tools, social media networks, etc. attract more talent, adjust to any business change, and are more likely to boost employees’ performance and moral while at work.

  1. Generates Creative, Innovative and Disruptive Ideas

Sharing best practices in the workplace will help employees to share their creative and innovative ideas to boost the performance and productivity of an organisation.

  1. Will Enable Employees and Management to Make Better Decisions

By sharing best practices in the workplace ensures better and faster decision making, eventually improving your company’s performance and productivity.

  1. Constructs A Supportive Community of Workers

With a dedicated information sharing platform, businesses can store knowledge in a secure space that is accessible only to their employees. Businesses can ensure the consistency of the knowledge being shared.

  1. Reduces the Loss of Know-How

Know-how is an important asset in every company and should be managed properly. By sharing best practices, a company can capture knowledge and ultimately reduce their losses.

  1. Cuts Down Costs and Time

In addition to saving time consumed in solving clients’ problems, it also cuts down costs that your business may experience in problem-solving.

Drowning in Data

Google Analytics has become one of the most valuable tools that digital marketers can use to track how well their campaigns perform and how much traffic their website receives. However, analysing data becomes an issue when using every website’s native tool because the data doesn’t always align. Don’t take the habit of using multiple tools into 2019. Focus on a select few tools to maintain consistency.

Call-to-Actions: Too Many or Not Enough

Not including a call-to-action in your content will most likely result in users losing interest and clicking off the page while having too many can lead to confusion and sometimes lead to the same result. In 2019, marketers should make sure to include clearly defined call-to-actions – ideally one per page. Here are a few tips on how to best use call-to-actions.

  • Use your call-to-action to set expectations, and then meet them.
  • Support your claim to authority with social proof.
  • Make the call-to-action stand out with a contrasting colour.
  • Use copy that reiterates the call-to-action.
  • Focus on a single goal for each page.
  • Create a sense of urgency.
  • Check that your call-to-action is optimised for mobile and desktop.
  • Make it about the lead, not about you.