3 Easy Ways to Ace Your SEO Ranking This Year

3 Easy Ways to Ace Your SEO Ranking This Year

Search engine optimization (SEO) still matters when it comes to getting organic leads online. Businesses that have websites that are well-optimized for SEO will have an advantage over those that don’t. Such companies can easily use old content published online three years ago to generate as many leads as possible, whereas businesses that didn’t bother to invest in SEO will still be scrambling to appear on the first page of Google.

Here are some easy ways that you can use to ace your SEO ranking:

1. Start Publishing Relevant Content

Google rewards websites that publish high-quality content that helps users solve their problems. The good news is nowadays quality content doesn’t have to be text-based. You have an option to publish videos, infographics, and podcasts. One of the challenges you will experience about producing quality content is the time and resources produce them. If you are running a startup, you might not have the budget to pay a team of copywriters, video editors, and podcast producers. There is hope for you: Outsource writing platforms have highly experienced talent that you can use at an incredibly low rate. Another benefit to publishing relevant content is that it increases your chances of appearing on the first page when internet users perform a voice search. Also, users can bookmark your website from a Google Chrome browser, which considerably improves SEO ranking by 35%.

2. Make Sure Your Website Is Optimized for Mobile

This one goes without saying. In 2020 alone, there were about 221 million Americans who were using mobile phones to browse the internet. This number is expected to increase in 2021. Now you understand why Google rewards websites that are easily accessible to mobile users. Just make your site’s speed and user experience are up to scratch. Research shows 40% of users will leave a website if the page takes longer than 3 seconds to load. Even more shocking: 80% of those visitors won’t visit your website again.

3. Avoid Black Hat SEO Tricks 

The terms and conditions of Google are clear:  Websites caught using black hat SEO practices will be penalized. Examples of black hat SEO tactics you should avoid include, content automation, hidden text or links, keyword stuffing, and sneaky redirects. So avoid any deceptive practices and hire an SEO specialist who can help you to rank high on search engines. If you not sure how to find a good SEO specialist, don’t fret. MOTOZA Digital Marketing is an SEO Austin specialist that you can trust.