Deciding Whether to Use a Digital Marketing Agency

8 Questions to Ask Yourself Before Signing a Contract

You want your business to grow.

In today’s modern era, there are an overwhelming number of people and organizations who promise they can help you do that

But who should you really trust?

Your best bet is to partner with a digital marketing agency with a portfolio of demonstrated success. So how do you know it’s time to sign a contract with them? Ask yourself these important questions.

What Are My Business Goals?

Before any marketing agency can help you, you must know what your goals are, for both short term and long term progress. Without goals in place, you will be unable to analyze data to determine whether you’re working toward them.

Some possible goals you may pursue include:

  • Increasing conversations (sales) year over year
  • Driving more traffic (visitors) to your website
  • Improving audience engagement (comments, likes, and shares) on social media
  • Generating leads for your product or service

Once you have established goals, a digital marketing agency can develop a strategy designed to help you reach them.

What Is My Business’s Brand Identity?

How does your business represent itself? Do you have specific colors or graphics? Do your marketing materials convey a certain voice or tone? What can and can’t you say in marketing assets in your industry?

Your brand identity guides everything you put out. Any publicly-facing materials, including digital paid media ads, should reflect that. Understand your brand identity before partnering with a digital marketing agency.

Does My Team Have the Knowledge to Create Digital Marketing Campaigns?

Marketing on digital channels is a cost-effective way to distribute your message to your audience where they spend the majority of their time. Unless your team is well-versed in GA4, various digital marketing platforms, and how to compare metrics, it is unwise for you to task them with such a complex ask.

A digital marketing agency devotes their time and professional growth to learning more about digital marketing platforms, data analysis, and other related subjects. This means they are far more likely to know exactly what they’re doing and how to proceed with an ideal strategy that will help you reach your business goals. Your team is already stretched thinly enough.

How Healthy Is My Business Website?

Do you know how to determine whether your website is performing as it should? Can you count on your team to conduct an unbiased audit?

If you’re unsure whether your business website is properly functioning, ranks highly, and is doing everything possible to please the infamous search engine algorithm, then you need a digital marketing agency who specializes in website development to help you.

Where Does My Website Show Up in Search Rankings?

Things to Consider When Choosing Your Digital Marketing Agency! - ELMENS

Search engine results pages, or SERPs, are the listings of websites that pop up when you conduct a search on a site like Google. The higher your website ranks in the results, the more likely you are to earn clicks from users.

Depending on the keywords used in the search, your website may appear more highly than others. For the most important keywords to your business, you want to rank on the first page – and even better, in the first three organic spots. If you don’t, you need to make a plan to get there – or partner with an agency who will do it for you.

Does My Team Have Time to Post Meaningfully on Social Media?

Your in-house team works hard – so do they have enough time to come up with 20 high-quality social media posts per month? High-quality posts don’t simply reshare a message; they contain gorgeous graphics (whether it’s stock photos or lifestyle photos from your business), poignant text, and inspire your audience to respond by liking, commenting, or sharing your post.

If your team doesn’t have time to produce thoughtful content, then you need to work with a digital marketing agency who can. Your social media profiles play a crucial role in driving traffic to your website – and can even help with search engine optimization. You simply cannot afford to not be on social media sites!

Do Digital Marketing Metrics Make Sense to Me?

The data analysis that goes along with digital marketing efforts can feel overwhelming at times. If the raw data doesn’t make sense to you, who can explain it, or extract what’s really important from it?

And do they have the capacity to perform this task for you each month, as you evaluate the success of your marketing plans? If the answer is no, then working with a digital marketing agency is right for you.

Could My Digital Marketing Efforts Perform Better?

Traditional marketing tactics are stagnant; you pay to run a cable TV commercial or print ad, and that is what your ad looks like until you revamp your materials at a much later date.

The nature of digital marketing allows you to continually optimize your efforts so that your budget is as efficient and effective as possible.
If this benefit sounds like something that could help your marketing plans succeed, then you should work with a digital marketing agency