How Do I Increase My Website Speed on Wix?

Slow speed frustrates and turns away visitors. Most users don’t have time to wait for a slow website. 35% of web users will abandon a site if it takes 3+ seconds to load. A slow-loading site could lose sales. Customers are less likely to buy from a site that takes too long to load. Also, Google favors fast sites; having a fast website makes economic sense.

White Label SEO audits can help determine and boost your page load speed. A fast-loading page will increase engagement, lower bounce rates, and improve conversions – ultimately increasing your bottom line. Read to learn how to increase your website speed on Wix.

What’s Website Speed?

A good website should load in under 14 seconds on 4G  and 19 seconds on 3G. When people are browsing the web on their phones, even a few extra seconds of waiting can make the difference between someone visiting your site or going elsewhere.

Optimize Images

Images are large and take up a lot of space, which means they are one of the biggest culprits for slowing down your website. No website editor makes photographs web-ready by default. For the average width of a display, this means shrinking the size without compromising image quality outside of zoomed areas.

However, there is a noticeable degradation in quality when zooming in. Image quality, clarity, dimension, and data or file size are independent.

Create a second Facebook account, or restrict access, upload and download your photos. The quality of the downloaded photographs has not been compromised in any way during their preparation for use online.

As a result, visitors will have a better experience, click on more pages, and spend more time on the site. There will be less of a dropout rate and a greater number of converts. All of these factors contribute to a higher page rank in Google.

Use Quality Image

The higher the resolution and quality of an image, the quicker it will load in a browser window efficiently, allowing a more pleasing user experience. Larger files take longer to transfer from one server to another, and users with slow connections may experience delays when viewing images on their screens.

Use Popular Font

Websites across the internet commonly use fonts like Arial, Times New Roman, and Verdana. It means that they will load quickly and efficiently. If you choose to use a unique font, then there is a chance that your site will not look good. Aim for simplicity when it comes to choosing fonts for your site.

Reduce Animations

Animations make a website more visually appealing. However, if you’re using Wix, consider reducing the number of animations on your website. Animations can be fun, but they also slow down page load times.

Use Wix App Market

Don’t clutter a page with too many plug-ins. If you have everything—a gallery app, a payment app, an event app, a store app, a booking app, a design app, a blog app, a video app—on any single page, your website will load slowly. More apps mean more scripts and CSS, which is why this happens. The number of requests made to the browser therefore increases. It will necessitate additional time.

Case Study: Driving SEO Results with Wix - Perficient Blogs

Clean Your Header

The header tells search engines what keywords your site should be associated with and how those keywords should be displayed on mobile devices. In addition to that, though, the header also affects the speed at which your site loads in browsers.

If you’re using Wix as a drag-and-drop builder, cleaning up your header code is essential for your site to perform well during peak hours.

First, include only the most important elements in your header: Your logo, menu, phone number, and tagline. You can also include a link to social media profiles if it makes sense for your business. If you have too many elements in this section, it will slow down or block some of those loading on mobile devices.

Avoid Many Iframes

Iframes are embedded into another page, loading their content on your page. It can cause your site to load slowly and even crash because there’s too much content being loaded at once. To avoid this, try only using one or two Iframes per page and ensure they’re not loading too many resources simultaneously.

The shorter your website load time, the better. You won’t lose traffic or your reader’s interest. Minimize how much is on each page by using carefully placed navigation links to direct visitors to other content sections. Ensure all of the photos used on each page are optimized for size and quality so that they don’t take longer to load than the other elements on your page.