How & Why You Should Use the Byte App as a Marketing Tool

How & Why You Should Use the Byte App as a Marketing Tool

Marketing teams need to have a diverse array of skills. A company’s marketing team cannot benefit from focusing on just one area of the market, as they’ll end up looking past many other avenues that can be as, if not more, successful. Traditional advertising relied on outbound marketing techniques such as ad placements on billboards, in magazines, through radio broadcasts, and midday television commercials. While these were popular many decades ago, their relevance has faded. Nowadays, marketing companies are finding success through the digital realm. Whether CRM emails, SEO-centric content, or business-to-business affiliate marketing, a company’s marketing strategy will benefit from taking numerous approaches.

In the modern age, marketing agencies and teams have begun employing different approaches. Marketing professionals have been targeting smartphones, as most people have one on them at all times of the day, whether to listen to music, send a text, or respond to a work-related email. And, most of all, smartphone users regularly use apps. From Twitter to Instagram to Snapchat, people are regularly checking their feeds to respond to messages, see the latest posts, and keep ahead of daily trends.

In recent years, apps such as TikTok and Vine have made massive splashes, with content creators from both apps eventually becoming famous elsewhere. Marketing agencies have been able to garner success off of the back of these apps and the influencers produced by them, either creating their own profiles to share their brand image or utilizing influencers to work as brand representatives for them. As smartphone apps have continued to show their marketing prowess, it’s worthwhile to keep a finger on the pulse of up-and-coming apps and developments. One that your marketing team should consider exploring is Byte.

Developed by Dom Hofmann, co-founder of the now-defunct Vine, Byte is a video hosting service now considered to be the sequel to Vine. Users have the ability to create six-second looping videos that can be easily shared to the platform and other social media apps.

 

While TikTok currently sits as one of the most popular smartphone apps, you shouldn’t sleep on the oncoming popularity of Byte. Whether your company is using it as part of an affiliate marketing strategy or an additional B2C marketing tool, Byte can be utilized to enhance audience engagement around the globe. But how does the app work, and how should your company’s marketing team approach use the app as a marketing tool? Let’s take a closer look.

How Byte—the Vine Reboot—Works

Byte works to bring content right to your fingertips. With a never-ending feed, you can follow all of the content you desire, all while being able to view it in one space. Similarly, a simple search function, finder page, and category page allow you to scour the entire website for the best content available.

The best part is that you don’t just have to be a bystander of the app. Whether you’re a business or a teenager looking to create a viral six-second video, Byte supports just that. The app is still gaining its primary audience, all while heavily outweighed by the popularity of TikTok, but it is quickly making headway. While TikTok is very popular, recently revealed security flaws are causing users to look for a more safe and secure app, and Byte fits the mold.

Furthermore, we should expect to see Byte benefit from the past popularity of Vine, where users will feel comfortable back in the realm of six-second looping videos. Byte already secured nearly a million downloads following its release, thanks to its status as the reboot of Vine, and that success should continue growing.

Knowing Your Audience

Before you can begin creating content for Byte, your marketing team will need to understand what exact audience you’re targeting. What you’ll be looking for is your niche audience. Thankfully, Byte makes it easy to find exactly who it is you’re looking to reach. With categorization features, you can categorize videos as you see fit, making it easy for niche audiences to stumble across your content when they’re searching among similar tags. Furthermore, by connecting with similar content creators in overlapping spheres, you can help lift up other creators while incentivizing them to do the same for you.

A cooperative platform like this makes it easy to share your videos and have the intended audience engage with whatever it is you’re making. Furthermore, for anyone interested in employing an affiliate marketing strategy, Byte can be leveraged for just that. Content creators looking to form affiliate relationships will have notable success on the app, utilizing the six-second videos to engage viewers without overwhelming them.

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Best of all, beyond just brand outreach, users can expect to benefit from revenue-sharing mechanisms in the near future. Hofmann recently stated in a  TechCrunch interview that a soon-to-come revenue-sharing mechanism will allow users to get paid for their content creation efforts—a tool that is currently not supported for basic users of TikTok.

To have the most successful marketing strategy, your company should employ a diverse array of approaches. Rather than relying on a single app, your marketing team should go about creating avenues for numerous popular apps, from TikTok to Byte, Twitter to Instagram.

Don’t rely on creating the same content for each platform, either. While your voice and aesthetic should remain similar, make sure your content is geared to each app, helping to engage the exact audience you’re looking for.