August 7, 2023
Why Qualitative Customer Feedback Is Key to Understanding Customer Needs
When gathering and analyzing feedback, you can collect qualitative data from CSAT surveys, NPS surveys, in-app surveys, voice bots, heat maps, and session recordings. A low-code natural language processing (NLP) tool can make analyzing feedback easier. Qualitative feedback offers detailed customer insights that can help you improve your product. Unlike quantitative data, it exposes the reasons behind specific behaviors. Understanding…