Towards the end of the year, it is always worth looking back at the year just gone to see what you can learn to improve for the year ahead. One of the best ways to do this is to look at some of the biggest marketing trends in 2022, as these trends will remain at the forefront in 2023. There have been a number of trends that have emerged over the last year, and businesses in many different industries are capitalizing on these trends right now. Keep reading to discover the main marketing trends that shaped 2022.
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Short-Form Video Marketing
Perhaps the biggest marketing trend that emerged in 2022 was short-form video marketing. The rise of TikTok as a social media platform and its popularity among younger generations has seen businesses turn to short-form video marketing as a way to modernize, reach younger audiences and engage followers. Video marketing is always an effective form of marketing because it is hard to ignore, it can be impressive when done to a high standard, and it can make it easy to communicate complex messages through both audio and visual elements.
Influencer Marketing
Influencer marketing continues to rise in popularity because it is so effective. These days, many consumers rely on influencers on social media to inform their choices. Therefore, businesses are using influencers to recommend their brand, and this can help you to grow brand awareness significantly as well as build credibility. Influencer marketing is a great way to attract customers who are in your target audience and interested in the products that you sell. For example, if your business sells makeup products, it’s a great idea to promote these through a makeup influencer, as their followers are interested in this niche.
Branded Socks
Branded merchandise is always an effective way to promote your business while also creating a stronger connection with customers. This year, novelty socks have been a popular product, and many businesses have capitalized on this with custom socks. Custom socks can be an effective way to create brand loyalty while also promoting your business. There are many different styles that you can opt for, such as anklets, ski socks, knee-high socks, and dress crew socks as a few examples. You can have these socks made and give them as free gifts, sell them online, or even give them to staff to promote the brand.
Events
Events have been a major marketing trend this year. During the pandemic, many businesses discovered the benefits of virtual events as they can be easier and cheaper to plan and you can engage with people regardless of their location. The popularity of these events has remained. In-person events have also made a roaring comeback with the dropping of COVID-19 restrictions. These are always an effective way to get your business noticed, create valuable relationships and bring your target customers together.
These have been the biggest marketing trends that have shaped 2022. These are trends that are likely to extend well into 2023, so you want to make sure that you are capitalizing on these and using them to boost your business for the year ahead. Using all of these strategies could make a big difference to your business and help you to reach new levels of success.