It is a common misconception that small businesses can effectively market their business with a simple, low-cost or do-it-yourself website design. Years ago, this instinct may have been correct, but today consumers expect a fully developed digital experience from the companies they interact with.
As technology becomes more user-friendly, specialized skills are no longer required to create a simple website. Every day, new cookie-cutter websites appear on the internet because anyone can now design a website using easily accessible templates.
There is, however, an equal and opposite reaction to every action. Since there are so many sites online, today’s consumers are increasingly selective about the websites they visit – preferring the more attractive, eye-catching and trustworthy ones – before making a purchase.
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It Makes A Good First Impression
Attention spans are especially short in this digital age. It takes people only 0.05 seconds to decide whether to stay on your website or leave. If they choose to leave, they may never return, which means you lose a potential customer right off the bat – even if they would have liked your products or services.
The first impression your website makes is arguably the most important factor of your marketing campaign. If you invest in a visually appealing website, you can inspire potential customers to take a longer look, and this will increase the likelihood of a conversion.
It Keeps You Competitive
While a good first impression is a great way to get started, you need to do more work to truly stay ahead of the curve, since your competitors may also have aesthetically pleasing websites.
Your website can (and should) incorporate the latest features in web design to stand out. The site should be responsive (adaptable to screens of any device), provide a dynamic user experience, and be designed thoughtfully.
Establishes Trust In Your Brand
Credibility and trustworthiness of your brand can also be enhanced by good web design.
As people are skeptical about buying things online, sloppily designed websites may raise suspicions. Your brand and its values should be reflected on all pages through transparent, engaging, and consistent visuals. A skillfully executed approach will build trust and professionalism in the eyes of your audience.
It is Helpful for SEO
When your business is not visible on the internet, it will remain very quiet.
Search engine optimization (SEO) and search engine ranking (e.g., Google) can be boosted with a well-designed website. It will depend on the way your website is designed, what content and keywords are included, and the timing of each new update.
Digital Business Success
A successful marketing campaign begins with a great website. Your brand’s essentials can be communicated to your target audience with the right design. This also leads to trust and engagement, which in turn leads to sales growth.
Therefore, a professionally built website is an essential investment for any modern business. Contact our website design agency today to get started if you are looking to create or upgrade your website.