The world of social media has changed rapidly over the years and continues to change with each passing day. Think back to the first time you used Facebook when it first came out. All the complaints about life you decided to share with the world – and don’t forget all the “celebrities” you added as friends. It was a simple time when you think about it.
Local social media marketing in particular has become a casual venting space, an online community to share information and sell goods.
So, when it comes to growth and development in social media, let’s look at some interesting information that illustrates the changes and trends we should expect.
Top 10 Social Media Marketing Trends
Now that you understand the potential that social media has to offer, delve deeper into some of the social media marketing trends from this year. These are all things that are starting to make their way into the online space that we think will change social media in ways we never imagined.
- Focus on lifestyle issues: Mental health remains an important topic in the digital space, with burnout a key topic of interest. With the world becoming more and more aware of their health and wellness, this trend is here to stay.
- The creator economy will grow: Estimated at more than $100 billion, creators will continue to use their social media platforms to collaborate with brands and reach larger audiences.
- Social e-commerce will grow: As more and more aspects of daily life move to the social media platform; we expect to see more social media-based e-commerce companies.
- Memes of the Day: These hilarious pictures show no signs of slowing down. People will be creative with them and attract the attention of online users.
- Vertical videos are the new standard: Thanks to Instagram Reels and TikTok, vertical videos have become more popular and will continue to grow this year.
- Celebrate diversity and responsibility: Brands must continue to champion what they believe is right and share that passion with their audience. It’s about standing up for what you believe in and using your powerful name and influence to effect change.
- Brand Exchange Posts: Influencers have long been rewarded for sharing brand-related content, but now we’re seeing a shift towards brands rewarding the average social media user for simply posting about a brand. This means that social media posts can be a form of money.
- LinkedIn is trending: Instagram, Facebook, and others are popular due to the use of influencers. Joining the movement is LinkedIn – something many people didn’t see coming – with its creator mode. Although this concept is still relatively new, it is starting to develop and will soon become a platform standard, just like an online casino sign up bonus is the expected norm at gaming sites these days.
- Bye-bye filters: More and more people are choosing to be authentic, removing image filters and putting everything in front of the camera. Additionally, keeping images clean and simple is another trend that seems to be taking over.
- TikTok will become a monster: Brands are taking TikTok seriously as an advertising platform and 2022 will see this grow to new heights.
Ready to get your social game on? Social media is growing and improving every day. How exciting is that?