If you have a special event coming up for your business or are organising a promotion or sale offer, or if you have a new shop opening up, it pays to know how you can advertise it in the best and most efficient way. While you can always take advantage of billboards, posters, radio and television ads as well as newspaper or magazine ads, these methods can take a huge chunk of your budget – and to be honest, not many small businesses have the funds to invest in methods like these. These advertising methods may be quite effective, but another, perhaps even more effective way of promoting an event or offer is with the use of flyers. Here are the top reasons why flyers are ideal for promoting your next event, promotion, or offer.
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Reach Out to A Broader Group of People
Flyers have proven to be a wonderful platform for reaching out to a broader group of people simply because you can distribute it in different ways. For one, you can opt for a door-to-door drop and go around your community and neighbourhood distributing your flyers, or you can go for newspaper inserts or distribution along the street where your shop or business is located. You can also distribute flyers to customers who walk into your business premises, and you can have your staff hand out flyers to passers-by or people in busy areas.
You Can Get as Creative as Possible
When you opt to advertise your business or a special event using flyers, you can get as creative as possible. You have full carte blanche, and you can decide on the design of your flyer, the theme, fonts, colours, and images to use. You can also choose flyers in different sizes, although the most commonly used size is A4, sometimes A5. You can also have a two-sided flyer, which you can use to impart a stronger message and give your customers more information. Folded flyers are a more elegant way of getting your message across as well, and it’s a visual that’s not easy to forget.
The Chance to Give Something Concrete and Tangible
When you advertise using digital channels or promote something via a newspaper or magazine or TV ad, it’s not concrete or tangible. With flyers, you are distributing something tangible – something your potential customers and audience can hold in their hands and read at their leisure. The design and layout, as well as quality of your flyer, can make a difference to how much attention customers pay to it, so be careful with this, but with something concrete in their hands, you’re already halfway to getting your true message across. Here’s a tip: make sure your flyer’s design and style will stand out, but make your message simple and easy to understand, as the expert printer in Stockport, Harveyboard Print & Digital, suggests.
Use Them as Incentives
Another way you can utilise flyers is to use them as incentives. You can include various incentives in your flyers, such as vouchers and coupon codes. This would be an excellent way to spark interest in your business or event, and it makes potential customers even more aware of what you are and what you are offering.