A well-trained inbound marketer knows that blogging is an essential tool for attracting the right people to your website. If you’ve been blogging for some time, you might have also considered guest posting.
Those of you who are unsure about that idea, we’re here to let you know: You should go for it.
Table of Contents
Guest Blogging?
The act of writig content for another company’s website is called guest blogging, or Guest posting service. As a general rule, guest bloggers write for similar blogs within their industry to:
- Increase traffic to their website
- External links from high-authority domains can enhance their domain authority
- Enhance the credibility and awareness of their brand, and
- Establish relationships with peers in their field.
As a rule of thumb, guest blogging is mutually beneficial for both the guest blogger and the website hosting the guest content. Guest blogging is a two-way street, so when you decide to join the guest blogging bandwagon, make sure to feature posts by guest bloggers on your own website, too.
How Do You Benefit From Guest Blogging?
There are a number of benefits to guest blogging for any business. Through sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field, and expose your brand to a completely new audience.
Additionally, featuring guest posts on your own blog will allow you to deliver new perspectives and fresh content to your audience. It’s easy to get stale and tired of the same old things, so featuring guest posts is a great way to keep readers engaged – not to mention the promotional boost that occurs when your guest bloggers share their blogs with their network.
Some blogs, like OpenView, source most of their content from other leaders in their industry. If you don’t have the resources to maintain a regular blogging cadence, guest bloggers can help you provide new content to your readers without much additional time or effort required by your team.
What is the process of guest blogging?
Make sure you are clear about what you hope to achieve from guest blogging before you get started. You can provide real insight to readers by following industry blogs by non-competitor companies.
You can start by having your partners guest blog for you. A key part of New Breed’s co-marketing strategy includes writing guest blogs for our partners. We also use guest blogging as a way to build relationships with companies we hope to partner with in the future.
For a successful guest blog, research is key.
There is no doubt that spam is surfacing all over the internet. Your job is to make sure you do not post to these types of blogs – or publish spamon my content on your own blog.
Find writers who are in your niche, within your market, and come from a respected business or background. The message should align with the interests of your personas as well as what they say in their post. Guest blogging can have a swift and negative impact on your business if it is not aligned with your business, personas or brand voice.