YouTube Channel Ideas to Inspire You

In this day and age, YouTube has become the mainstay of an active social media presence to convert viewers into consumers. Used by more than 2 billion users every day, it is an optimal platform for growing ventures with a limited advertising budget. All kinds of audiences are available on YouTube, and therefore it is the best place to talk about your business or grow a personal brand.

By creating informative channels, cooking and DIY channels, and entertainment channels, people worldwide are making a decent living using YouTube. In addition, the world’s top brands and Fortune 500 organisations use it for advertising products & services and maintaining their reputation online.

With a strong wifi connection and some interesting insights, anyone can commence a YouTube channel. However, it’s crucial to select the territory of video making to set the tone for a successful channel. In this post, we have listed out some of the most prolific YouTube channel ideas that can inspire you to start your brand on the platform:

1. Company-Oriented Videos

This is the most common YouTube channel idea primarily used by start-ups and well-established companies. These channels serve the purpose of educating and informing potential consumers about a brand and its services and products. These YouTube channels have a system of posting videos online.

All these videos need to have a specific title that doesn’t confuse the viewer, and it should begin with a formal introduction to the company. Playlists can be created based on the team’s info, the company’s area of specialisation, the categorisation of products, etc. These videos require just a hint of creativity to make your business stand apart from your competitors on the web.

2. Humour Videos

Humour, in this context, entails a relatable video that entertains and informs at the same time. You don’t always need to conceptualise a laughter riot to catch the attention of your target audience. You can write a script that starts with a common problem your customers confront in their daily lives. You can connect their problems with a definitive solution you can provide through your business services.

Hirect, Zomato, and many other successful startups have done these kinds of videos to help people understand why their services matter. These videos contain a substantial amount of challenges working people deal with every day. After the first 15 seconds, the script moves to a pragmatic intro of their business and how their services can streamline those challenges in a bit.

3. Videos that Talk About Cultures & History

Hundreds of travellers and food lovers worldwide travel to remote locations, explore the uniqueness of numerous places and craft their experiences into a video clip. That video clip is more than just an internet video. It is an indirect form of communication that lets us unleash those untraveled paths we have always been trying to visit ourselves.

Most of these videos inspire you to catch a break from work and plan a vacation. You can create a YouTube video on your YouTube channel to talk about various cultures and encourage your viewers to travel more often.

4. Explanatory Videos

Indeed, the internet is loaded with explainer videos and dedicated YouTube channels that explain software and technologies to their target viewers. Yet, it isn’t enough. At present, technology is the fastest-growing sector on the web, and therefore explainer videos can offer a lot of space for substantial growth as a budding YouTube channel.

At present, AR, VR, artificial intelligence, etc., are some areas with a massive learning curve. If you are a technology aficionado, then you should kickstart your much-awaited YouTube channel in this domain. In addition to explanatory videos, you can also introduce the latest updates and trends in these areas to guide your target audience about the upcoming tech and educate them on what will come into the market.

YouTube Gear List: What You Need to Start Recording Videos - Adorama

5. ‘Ask the Experts’ Videos

Some of the most reputed experts from different walks of life have an active social media presence on YouTube. These experts connect with the masses through personalised channels and answer their queries. Famous chefs start cooking channels or customise an’ ask the expert’ session regularly for their YouTube subscribers.

If you acquire expertise in a popular sector or have a particular skill, you would like to share it with others. You can also build a YouTube channel and share the knowledge with the world. You can do the same for your company’s promotion and grab the eye of your subscribers with information about their interests.

6. Case Studies & Testimonials

This is an efficient idea that can work both ways – An entire YouTube channel or a video section of a company’s YouTube channel. Instead of drafting long pages of clients’ reviews and case studies, you can create videos with your previous customers. You can also explain your last successful project through a brief video to let your buyers know why they should choose you.

A company’s case studies video can become a persuasive advertisement for your brand. Therefore, you need to make sure that you assimilate all engagement elements to keep your viewers hooked. However, you must be circumspective while creating a video for these case study videos. You need to keep your potential consumers at the center of focus while discussing your existing customers’ experiences.

Final thoughts – YouTube has moved forward as a prominent source of unlimited knowledge. It used to be just a search engine for finding how-to videos and music clips. But, it’s much more than that. With the right strategies, a creative writing team, and an efficient set of tools, you can forever change the brand’s story. No matter what type of channel you create, you will attract viewers if you know the best ways to utilise YouTube video editing tools and techniques.